Google Trends Analysis

By Kevin Culligan

Roger Federer vs. Rafael Nadal

Roger Federer and Rafael Nadal clashed at 3:30 a.m. Sunday morning in the finals of the Australian Open, a two-week tennis tournament.

Here’s a comparison of the amount of Google searches worldwide in the past week for “Federer” and “Nadal.”


Data source: Google Trends (

Federer’s and Nadal’s average search indexes over the week were both five.

Over the course of the week, searches for both players were relatively low in comparison to the searches during the final. Searches for each player would rise at the time of their matches, which took place early in the morning on alternating days.

Both terms had their search indexes increase greatly during the final match. They each peaked near the conclusion of the match at 7:00 a.m., when Federer had a score of 100 and Nadal had a score of 68. Only when Federer won did he definitively rise above Nadal.

A large amount of searchers used Google to look for a live stream of the matches. Nearly every “related query” included terms like live, stream, TV, or online.

Federer won the three-and-a-half-hour match in five sets by a score of 6-4, 3-6, 6-1, 3-6, 6-3. The win was his first major victory since Wimbledon in 2012, and it increased his record all-time Grand Slam victories. Federer, 35, now has 18 titles, while Nadal is tied for second with 14.


Muslim Ban vs. Steve Bannon

The most controversial action that Donald Trump has taken since his presidential inauguration has been the so-called “Muslim ban.” Another very important decision he has made is rearranging the structure of the National Security Council and making his top political advisor, Steve Bannon, a permanent member.

Here’s a comparison of the amount of Google searches in the past day for “Muslim Ban” and “Steve Bannon.”


Data source: Google Trends (

The “Muslim Ban” was signed on Friday. It bans citizens of seven Muslim-majority nations from entering the United States for at least the next 90 days. The nations are Iraq, Syria, Iran, Libya, Somalia, Sudan and Yemen.

The executive order also suspends the U.S. refugee program, bans Syrian refugees, and calls for new immigration screening procedures.

Trump has denied that the order is a Muslim ban, emphasizing instead that it is meant to prevent potential terrorists from entering the United States.

On Saturday, Trump signed an executive order that promoted Steve Bannon to a full-time position on the National Security Council and demoted the chairman of the Joint Chiefs of Staff and the director of national intelligence from full-time positions.

David J. Rothkopf wrote in the Washington Post that this unconventional move could be even more impactful than the Muslim ban.

The Muslim ban has received far more attention online, however.

Over the past day (from 10:30 p.m. on Saturday to 10:30 p.m. Sunday), it has received an average index from Google of 45, while Bannon’s index was just 16.

Muslim ban peaked at 100 at 10:04 p.m. Saturday night, but it has decreased significantly since then and was just 35 at 9:32 p.m. on Sunday. Steve Bannon, meanwhile, peaked at 30 at 5:32 p.m. on Sunday. It  has had much steadier overall performance than Muslim ban.


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